

New platforms, new deals, new revenue.
Music rights, licensing & commercial strategy for an ever-changing industry
About Me
Catalogue & Rights Holder Commercial Strategy
Audit and tier your catalogues to identify where the sync and licensing revenue is, and how to go after it
Platform & Tech Partnership Deals
Advise on commercial considerations for new platform deal structures, opening up new business opportunities
Streamline processes, accurately track relevant information, and optimise data to better understand your business
Licensing Operations
Catalogue Acquisition & Due Diligence
Commercial Licensing Workshops
Music Supervision & Clearance
Licensing masterclasses for brands and agencies, so you know you have the right licences in place for your content
Assess catalogues before you buy, to understand their real commercial potential
Navigate budgeting, writing briefs, bespoke composition and end-to-end song clearance across all medias and territories
I’m a senior commercial and licensing executive with 12+ years’ experience across music publishing, technology and entertainment. Most recently VP Licensing at Recognition Music Group (f.k.a. Hipgnosis), and before that EMEA Commercial Music Licensing Lead at TikTok, with earlier roles at Sky and Kobalt.
Project rate, day rate, retainer or one-off workshops available.
Remote (worldwide) or in person (UK).
Services
Previous Work & Testimonials
"I’ve known and worked with Kelli for years, most closely during her time at TikTok, where she was always a proactive, energetic, and valued partner. Her knowledge and passion for music and sync is exceptional, and working with her turned a daunting logistical and contractual challenge into a longstanding success."
Pete Beck - Global Head of Sync @ Believe
Contact
I'd love to chat about any upcoming projects you are working on.
Please reach out on my email below or fill out the form